and Consumer Choice
نویسنده
چکیده
An agenda (either Implicit or imposed) is a set of constraints on the order of selecting or eliminoting choice alternatives. It can be "top down," "bottom up" (as a tournament), or more general. The author's anolytic results identify which probobilistic choice rules are affected by agendas and when they are affected. The results also illustrate how agendas might be used to enhance target products. Examples and behavioral hypotheses are provided and the implications of the results for marketing management are discussed.
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تاریخ انتشار 2007